A design exec blending user experience with business strategy & AI transformation in the financial space

— with side ventures into entrepreneurship and indie game dev.

Currently, I am a Managing Director at Societe Generale CIB in London, UK. I regularly write and talk about design, leadership and AI at international conferences.

Drawing of growing seeds

New in ✨

How AI Brings Product, Design, and Tech Teams Closer Together 🇫🇷 Podcast

"A rich, lucid, and bullshit-free conversation": that's how Sarah introduced my episode on the value of design, organisational amnesia and how AI is used as an excuse to challenge rigid structures and roles. May 2026

From grief to exec: How AI is disrupting design systems Article

Zeroheight invited me as a guest writer on their blog to talk about what AI means for design systems. This article explores the grief, opportunities and new leadership role emerging in a post-AI world. Aug 2025

Boring AI: how GenAI is quietly changing our everyday work Article

AI doesn’t have to be spectacular to be transformative. The shiniest use cases don’t necessarily work in the complex and context-heavy entreprise world. I wrote about Boring AI, how it quietly changes our approach to work and the limits to acknowledge. Oct 2025

Featured

Over-complicated? Over-simplified? The UX Efficient Frontier

For years we, designers, have been celebrated for making everything easier. But can we go too far sometimes? 19 min, May 2022

Are design-systems business assets or technical assets — The DS Pod Podcast

Chris invited me back to discuss the long-term game of design systems, pitching beyond the technical aspects and articulating business values with stakeholders. We also made silly jokes on design system ownership. Mar 2023

#10yearchallenge: the rise of design in Corporate and Investment Banking Article

The days of unreadable Excel spreadsheets are coming to an end! This story explores the use of design in Corporate & Investment Banking services and what it really means to rethink an entire industry. Mar 2019

Drawing of interests: Design, Business, Games, Pets, Matcha

Speaker info

If you're a conference and you need a bio in English or French, head over to this section.

For a headshot, I recommend these ones. If you'd like to invite me to speak at your event, please get in touch.

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