A design exec blending user experience with business strategy in the financial space

— who also adventured into indie game making, global markets and tech. I currently work as a Managing Director, Head of Design at Societe Generale CIB, living between London 💂 and Paris 🥐.

Find me on Medium or Twitter ✍️.

Drawing of growing seeds

New in ✨

We're not doing Design Systems properly and that’s okay Video Slide deck

How do you ‘do’ Design Systems? Expectations are so high nowadays. Implement Tokens. Have a dedicated team. Get a dedicated manager... There isn’t one way to do Design Systems. This talk shares some lessons on priorizing impacts over grip. Nov 2023

Speaker spotlight — Pixel Pioneers Article

What's a typical day in my life? The biggest challenge in a large org? The future in design systems? Oliver asked me a few questions ahead of Pixel Pioneers, the community conference for front-end developers and UX/UI designers in Bristol. Apr 2023

Are design-systems business assets or technical assets — The DS Pod Podcast

Chris invited me back to discuss the long-term game of design systems, pitching beyond the technical aspects and articulating business values with stakeholders. We also made silly jokes on design system ownership. Mar 2023


Over-complicated? Over-simplified? The UX Efficient Frontier

For years we, designers, have been celebrated for making everything easier. But can we go too far sometimes? 19 min, May 2022

How to deal with people who don’t “get” design: design and strategy

As designers, we often complain that others don’t “get" design. The reality is a little bit more complex. Find your strategy. 23 min, Oct 2020

The right level of complexity for the right people — The DS Pod Podcast

Chris and I discuss threading design into the fabric of how business works, capturing complexity needs within a design system, moving away from traditional design tools and the lessons from game development. Sep 2020

#10yearchallenge: the rise of design in Corporate and Investment Banking Article

The days of unreadable Excel spreadsheets are coming to an end! This story explores the use of design in Corporate & Investment Banking services and what it really means to rethink an entire industry. Mar 2019

Drawing of interests: Design, Business, Games, Pets, Matcha

Speaker info

If you're a conference and you need a bio in English or French, head over to this section.

For a headshot, I recommend these ones. If you'd like to invite me to speak at your event, please get in touch.

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Springboard logo

Springboard UI/UX design career track

I help students break into the design industry with weekly 1:1 sessions. I review projects, keep them motivated and guide them through their learning journey. Springboard has a unique MOOC offering that fully refunds students who don’t land a job after graduation.

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Hexagon UX

I'm also part of the 2021/22 mentors for Hexagon UX Paris. Hexagon is a non-profit aimed to empower and support womxn and non-binary folx to bring their whole selves to work — building confidence, balancing the ratio in the UX industry, and affecting change on a greater scale.