A design exec blending user experience with business strategy & AI transformation in the financial space

— with side ventures into entrepreneurship and indie game dev.

Currently, I am a Managing Director at Societe Generale CIB in London, UK. I regularly write and talk about design, leadership and AI at international conferences.

Drawing of growing seeds

New in ✨

From Grief to Exec: How AI Is Disrupting Design Systems Article

Zeroheight invited me to write about the impact of AI on design systems, why we need to reframe our role as designers in a post-AI world, and the shift from craftsperson to orchestrator. Aug 2025

Earn Your Seat at the Table: Leadership Lessons for Designers Master class

Design leaders are asked to deliver exceptional outcomes with less and less. Yet these challenges are not unique to us. In this master class, I share tactics that non-design leaders have used to thrive in difficult environment and turn challenges into opportunities. Oct 2024

Build a Standout UX/UI Portfolio: Land Your Dream Job Course

As designers, your portfolio is your best advocate – like a friend who speaks highly of you. I designed this course to help people approach this crucial step with a positive mindset: not like a checkbox exercise, but like an invaluable asset for their entire career. Jul 2024

Featured

Over-complicated? Over-simplified? The UX Efficient Frontier

For years we, designers, have been celebrated for making everything easier. But can we go too far sometimes? 19 min, May 2022

Are design-systems business assets or technical assets — The DS Pod Podcast

Chris invited me back to discuss the long-term game of design systems, pitching beyond the technical aspects and articulating business values with stakeholders. We also made silly jokes on design system ownership. Mar 2023

#10yearchallenge: the rise of design in Corporate and Investment Banking Article

The days of unreadable Excel spreadsheets are coming to an end! This story explores the use of design in Corporate & Investment Banking services and what it really means to rethink an entire industry. Mar 2019

Drawing of interests: Design, Business, Games, Pets, Matcha

Speaker info

If you're a conference and you need a bio in English or French, head over to this section.

For a headshot, I recommend these ones. If you'd like to invite me to speak at your event, please get in touch.

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